TOC: Cust Need Solutions


Customer Needs and Solutions, 1(4)

Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change
Zoe Chance, Margarita Gorlin & Ravi Dhar [Publisher] [Google Scholar]

A New Portfolio Formation Approach to Mispricing of Marketing Performance Indicators: an Application to Customer Satisfaction
David R. Bell, Olivier Ledoit & Michael Wolf [Publisher] [Google Scholar]

Asymmetric Impact of Reference Point Confidence on Consumer Evaluations
H. Onur Bodur & Neeraj Arora [Publisher] [Google Scholar]

Social Presence in Service Failure: Why It Might not be a Bad Thing
Qimei Chen, Yi He & Dana L. Alden [Publisher] [Google Scholar]

Education Consumption in an Emerging Market: Evidence from India
Sachin Sancheti & K. Sudhir [Publisher] [Google Scholar]

Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006–2011
Joffre Swait, Tulin Erdem & Tom Peters [Publisher] [Google Scholar]

Friends and Family: How In-Group-Focused Promotions Can Increase Purchase
Karen Page Winterich, Vikas Mittal & Vanitha Swaminathan [Publisher] [Google Scholar]