TOC: AMS Review


AMS Review, 4(3)

Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics
Subroto Roy & K. Sivakumar [Publisher] [Google Scholar]

Knowledge needs of firms: the know-x framework for marketing strategy
Sreedhar Madhavaram, Andrew C. Gross & Radha Appan [Publisher] [Google Scholar]

An integrated model of cause-related marketing strategy development
Gordon Liu & Wai Wai Ko [Publisher] [Google Scholar]