TOC: Psych Mar


Psychology & Marketing, 31(12)

The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals
Birgit Wauters, Malaika Brengman and Fuseina Mahama [Publisher] [Google Scholar]

Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
Lars Erling Olsen, Bendik Meling Samuelsen and Tarje Gaustad [Publisher] [Google Scholar]

The Effects of Superstition on Choice and Latency
Swee Hoon Ang, Wai Kit Lai and Siew Meng Leong [Publisher] [Google Scholar]

Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity
Steffen Herm and Jana Möller [Publisher] [Google Scholar]

The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation
Helena Nguyen, Markus Groth, Gianfranco Walsh and Thorsten Hennig-Thurau [Publisher] [Google Scholar]

Viewing Responsible Consumption as a Personal Project
Carmen Valor and Isabel Carrero [Publisher] [Google Scholar]

“My Avatar and Her Beloved Possession”: Characteristics of Attachment to Virtual Objects
Peter Nagy and Bernadett Koles [Publisher] [Google Scholar]