TOC: J Mar


Journal of Marketing, 78(6)

Bringing “Place” Back In: Regional Clusters, Project Governance, and New Product Outcomes
Paul Tracey, Jan B. Heide, and Simon J. Bell [Publisher] [Google Scholar]

Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
Jan Wieseke, Sascha Alavi, and Johannes Habel [Publisher] [Google Scholar]

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability
Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk [Publisher] [Google Scholar]

Managing Customer and Organizational Complexity in Sales Organizations
Christian Schmitz and Shankar Ganesan [Publisher] [Google Scholar]

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time
Till Haumann, Benjamin Quaiser, Jan Wieseke, and Mario Rese [Publisher] [Google Scholar]

Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
Melea Press, Eric J. Arnould, Jeff B. Murray, and Katherine Strand [Publisher] [Google Scholar]

Cause Marketing Effectiveness and the Moderating Role of Price Discounts
Michelle Andrews, Xueming Luo, Zheng Fang, and Jaakko Aspara [Publisher] [Google Scholar]

The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect
Leilei Gao, Yanliu Huang, and Itamar Simonson [Publisher] [Google Scholar]