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Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
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Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability
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Managing Customer and Organizational Complexity in Sales Organizations
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Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time
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Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
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Cause Marketing Effectiveness and the Moderating Role of Price Discounts
–Michelle Andrews, Xueming Luo, Zheng Fang, and Jaakko Aspara [Publisher] [Google Scholar]

The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect
–Leilei Gao, Yanliu Huang, and Itamar Simonson [Publisher] [Google Scholar]

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