TOC: Bus Horizons


Business Horizons, 57(6)

Followers, likes, and page clicks – Oh my! A new frontier for social media in Western Europe
Karen S. Cravens, Elizabeth Goad Oliver, Alexa A. Perryman [Publisher] [Google Scholar]

Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Hélia Gonçalves Pereira, Maria de Fátima Salgueiro, Inês Mateus [Publisher] [Google Scholar]

Digital marketing and social media: Why bother?
Maria Teresa Pinheiro Melo Borges Tiago, José Manuel Cristóvão Veríssimo [Publisher] [Google Scholar]

Customer loyalty through social networks: Lessons from Zara on Facebook
Ana Margarida Gamboa, Helena Martins Gonçalves [Publisher] [Google Scholar]

Business performance and social media: Love or hate?
Jordi Paniagua, Juan Sapena [Publisher] [Google Scholar]

Click-and-Mortar SMEs: Attracting customers to your website
Eva Lahuerta Otero, Pablo A. Muñoz Gallego, Renée M.E. Pratt [Publisher] [Google Scholar]

Inside your social media ring: How to optimize online corporate reputation
Paola Barbara Floreddu, Francesca Cabiddu, Roberto Evaristo [Publisher] [Google Scholar]

Corporate communication, sustainability, and social media: It’s not easy (really) being green
Anne H. Reilly, Katherine A. Hynan [Publisher] [Google Scholar]

The path of lease resistance: How changes to lease accounting treatment may impact your business
Andrew D. Gross, G. Ryan Huston, Janet M. Huston [Publisher] [Google Scholar]