Revisit: TPM 2015


2015 Theory + Practice in Marketing Conference, Atlanta, 11-12 Jun 2015; Deadline 1 Feb

Call for Submissions

2015 Theory + Practice in Marketing Conference
Georgia State University, Atlanta, Georgia, June 11-12, 2015.

Conference Co-Chairs:

  • V Kumar, Georgia State University
  • Sunil Gupta, Harvard Business School
  • Donald Lehmann, Columbia Business School
  • Bernd Schmitt, Columbia Business School

We are pleased to invite submissions to the 5th Theory + Practice of Marketing (TPM) Conference at Georgia State University, Atlanta, Georgia. The previous four TPM Conferences were successfully hosted by Columbia Business School, Harvard Business School, London Business School, and the Kellogg School at Northwestern, respectively.

The TPM Conference is motivated by the belief that marketing academia is too far removed from addressing substantive problems and focuses instead on more narrow methodological issues and esoteric phenomena removed from application. A lack of substantive focus not only threatens to make our field irrelevant but also undermines the legitimacy of research at business schools.

The TPM Conference is designed to address this issue, by showcasing research that focuses on substantive business problems and is supported by a sound methodology. The emphasis of research should be on relevance and impact with broad managerial implications. Please visit for more information and the history of the conference.

Submission Guidelines

We encourage you to submit your most impactful research for presentation at this conference. The submissions should be no more than 10 power-point slides and must include the following aspects:

  1. Audience & Motivation – What is your research motivation? Whose problem are you solving? In the first 1 to 2 slides, clearly establish the research motivation and identify a target audience and the issue they are grappling with.
  2. Impact – what is your finding and what change in behavior are you advocating? In the next 1 to 2 slides, describe the before-and-after scenario, including the effect size in layman’s terms.
  3. Method – what provides confidence in your results? In the next 3 to 5 slides briefly describe your methods and limitations/generalizability.
  4. Linking Theory to Practice – On the last slide, clearly describe how your research links marketing theory to practice.

A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.

Submission deadline: February 1, 2015. Any submissions after the due date will not be considered.

Please email a soft copy of your slides before the deadline to: TPM2015@GSU.EDU

We are delighted to announce that the Journal of Marketing (JM) is collaborating with TPM on a special section based on the accepted submissions to the conference. This follows the successful participation of Marketing Science, JMR, and IJRM in previous conferences.

The topic of this special section is to be broadly in line with the aims of TPM, namely on “relevance” and “impact”. There are no methodological or thematic constraints. Of course, rigor is a necessary condition. Presentations accepted to the conference will be invited for submission to the special section of JM and will undergo a formal (regular) review process.

For any enquiries regarding the TPM Conference 2015, please write to Denish Shah at

Key Dates & Timelines:

  • Submission Deadline: Feb. 1, 2015.
  • Decision Timeline: By March 15, 2015.
  • Conference Early bird Registration Deadline: April 15, 2015.
  • Conference Dates: June 11-12, 2015.