TOC: J Services Mar


Journal of Services Marketing, 28(7)

Reverse use of customer data: implications for service-based business models
Hannu Saarijärvi , Christian Grönroos , Hannu Kuusela [Publisher] [Google Scholar]

Does customer sociability matter? Differences in e-quality, e-satisfaction, and e-loyalty between introvert and extravert online banking users
Mohammad A Ahmad Al-Hawari [Publisher] [Google Scholar]

Different actors’ roles in small companies service innovation
Patrik Gottfridsson [Publisher] [Google Scholar]

The differentiated effects of CSR actions in the service industry
Ana B. Casado-Díaz , Juan L. Nicolau-Gonzálbez , Felipe Ruiz-Moreno , Ricardo Sellers-Rubio [Publisher] [Google Scholar]

Tangibilizing services through visual tangible cues in corporate Web sites: a six-country cross-cultural analysis
Daechun An [Publisher] [Google Scholar]

Bridging the academia-practitioner divide: the case of “service theater”
Aidan Daly , Steve Baron , Michael J. Dorsch , Raymond P. Fisk , Stephen J. Grove , Kim Harris , Richard Harris [Publisher] [Google Scholar]

Exploring key antecedents of purchase intentions within different services
Hong-Youl Ha , Raphaël K. Akamavi , Phillip J. Kitchen , Swinder Janda [Publisher] [Google Scholar]