TOC: J Direct Data Digital Mar Prac

Introduction

Journal of Direct, Data and Digital Marketing Practice, 16(1)

EDITORIAL

Resisting the current to understand the tides
David Reed [Publisher]

OPINION PIECES

Building digital skills through training
Merlin Stone [Publisher]

Optimizing your data management for big data
Santiago Castro [Publisher]

BUSINESS INTELLIGENCE

AOP Organisation Census 2014
Tim Cain [Publisher]

PAPERS

Clicking through overload: When choice overload can actually increase choice
Steven C Huff and Aaron C Johnson [Publisher] [Google Scholar]

The value of Twitter for sports fans
Jo Williams, Susan J Chinn and James Suleiman [Publisher] [Google Scholar]

The ups and downs of online dating: Effects of positive and negative anticipatory emotions on participant volition behaviour
Jiyao Xun [Publisher] [Google Scholar]

REVIEWS

Figaro digital marketing conference
David Reed FIDM [Publisher]

Applied predictive analytics and developing analytical talent
Tim Drye [Publisher]