Revisit: Winter AMA 2015


Program now available for the AMA Winter Marketing Educators' Conference, San Antonio, 13-15 Feb 2015

The 2015 Winter AMA preliminary program (pdf) is now available online at  

Register Early and Save!

Join the AMA in San Antonio as participants bridge current research in marketing to an increasingly connected world. As part of this conference, we will focus on a critical assessment of where our field is, and the theories that guide our current thinking. The conference will focus on taking stock of the current state-of-the-art with regard to marketing scholarship, and help define new themes or areas where our theory is not developed. A specially designed pre-conference will highlight scholars who have mastered the art of conducting and publishing high quality research.

Program highlights include:

SPECIAL SESSION – Frontline Marketing Management: Problems, Models, and Insights

Featuring presentations by: Goutam Challagalla,  Georgia Institute of Technology; Son K. Lam, University of Georgia; Detelina Marinova, University of Missouri; Jenny van Doorn, University of Groningen; Alex R. Zablah, University of Tennessee Knoxville

Session details:

SPECIAL SESSION – Frontline Marketing Management: Issues, Theories, and Directions

Featuring presentations by: Michael Ahearne, University of Houston; Mary Jo Bitner, Arizona State University; Bernard Jaworski, Claremont Graduate University; Ajay K. Kohli, Georgia Tech; Roland T. Rust, University of Maryland

Session details:

SPECIAL SESSION – Crafting Impactful Theory for Understanding a Changing Marketplace

Featuring panelists: Leigh McAlister, University of Texas at Austin; Neil Morgan, Indiana University; Roland Rust, University of Maryland; Manjit S. Yadav, Texas A&M University (chair)

Session details:

PRE-CONFERENCE – Linking Scholarship to Practice: Consumer and Firm Focused Advice for Scholars

This special Pre-Conference Event brings together scholars who have mastered the art of conducting and publishing high quality research to learn from their experiences; speakers include Darren Dahl, Robert Fisher, Joel Huber, V. Kumar, Son Lam, Angela Lee, Rich Lutz, Leigh McAlister, Andrew Stephen, and Deborah Thompson.

Pre-conference details:

Co-chairs for the conference are Tom J. Brown, Oklahoma State University and Vanitha Swaminathan, University of Pittsburgh. Inquiries related to the conference may be sent via email to

Conference hotel, travel and other details are available at: