The 2015 Winter AMA preliminary program (pdf) is now available online at www.AMA.org/winter  

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Join the AMA in San Antonio as participants bridge current research in marketing to an increasingly connected world. As part of this conference, we will focus on a critical assessment of where our field is, and the theories that guide our current thinking. The conference will focus on taking stock of the current state-of-the-art with regard to marketing scholarship, and help define new themes or areas where our theory is not developed. A specially designed pre-conference will highlight scholars who have mastered the art of conducting and publishing high quality research.

Program highlights include:

SPECIAL SESSION – Frontline Marketing Management: Problems, Models, and Insights

Featuring presentations by: Goutam Challagalla,  Georgia Institute of Technology; Son K. Lam, University of Georgia; Detelina Marinova, University of Missouri; Jenny van Doorn, University of Groningen; Alex R. Zablah, University of Tennessee Knoxville

Session details: https://www.AMA.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx?tab=speaker#frontprob

SPECIAL SESSION – Frontline Marketing Management: Issues, Theories, and Directions

Featuring presentations by: Michael Ahearne, University of Houston; Mary Jo Bitner, Arizona State University; Bernard Jaworski, Claremont Graduate University; Ajay K. Kohli, Georgia Tech; Roland T. Rust, University of Maryland

Session details: https://www.AMA.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx?tab=speaker#frontissue

SPECIAL SESSION – Crafting Impactful Theory for Understanding a Changing Marketplace

Featuring panelists: Leigh McAlister, University of Texas at Austin; Neil Morgan, Indiana University; Roland Rust, University of Maryland; Manjit S. Yadav, Texas A&M University (chair)

Session details: https://www.AMA.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx?tab=speaker#crafting

PRE-CONFERENCE – Linking Scholarship to Practice: Consumer and Firm Focused Advice for Scholars

This special Pre-Conference Event brings together scholars who have mastered the art of conducting and publishing high quality research to learn from their experiences; speakers include Darren Dahl, Robert Fisher, Joel Huber, V. Kumar, Son Lam, Angela Lee, Rich Lutz, Leigh McAlister, Andrew Stephen, and Deborah Thompson.

Pre-conference details: https://www.AMA.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx?tab=agenda#precon

Co-chairs for the conference are Tom J. Brown, Oklahoma State University and Vanitha Swaminathan, University of Pittsburgh. Inquiries related to the conference may be sent via email to mweingarden@ama.org.

Conference hotel, travel and other details are available at: www.AMA.org/winter

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