Revisit: Spring MMA 2015


Marketing Management Association Spring 2015 Conference, Chicago, 25-27 Mar 2015; Deadline now 7 Nov

MMA Spring 2015 Conference
Palmer House Hilton, Chicago, March 25-27, 2015
Call for Papers

Conference Theme: Change as a Constant. With this in mind progressive businesses and marketing researchers alike strive to enhance expertise, adaptability and innovation.

Refereed Paper Submission Guidelines: Refereed papers should not exceed 12 double-spaced pages including references, tables and figures using 12-point font. Each paper is to have a separate cover page with each author’s name, affiliation, and email. Multiple authorships should indicate the contact person. Authors should avoid revealing their identities in the body of the paper. The title of the paper should appear on the first page of the manuscript, followed by a 150-word abstract, single spaced. The body of the paper follows right after on the first page using double spacing and adhering strictly to APA style.

Panel Proposal Submission Guidelines: Panel proposals should not exceed 2 double-spaced pages. Include a separate cover page with each presenters name, affiliation, and email.

Submission Process: Submit refereed papers and panel proposals via email attachment in Microsoft WORD to the MMA Spring 2015 Conference Program Chair Brian A. Vander Schee at by the MBAA International submission deadline has been extended to November 7, 2014. In the subject line of the email please indicate the appropriate track from the list below. At least one author for refereed paper submissions must register and attend the conference.

Reviewers and Session Chairs: To volunteer to serve as a paper reviewer and/or session chair, please contact the appropriate track chair. Track chair information is provided for questions or volunteer roles not for submitting refereed papers.

MMA Spring 2015 Conference Track Chairs

Consumer Behavior
Hector Lozada
Seton Hall University

Marketing Education
Susan Geringer
California State University – Fresno

Services, Sales & Retailing
Kesha Coker
Eastern Illinois University

Sports, Events & Recreation Marketing
David Fleming
Eastern Illinois University
Strategy & Research
Zina Taran
Pennsylvania State University – Harrisburg

Supply Chain, Logistics & B2B Marketing
Ursula Sullivan
Northern Illinois University

Promotions & Digital Marketing
Mike Messina
Gannon University

Cross-Cultural, Ethics & Social Responsibility
Eliane Karsaklian
Sorbonne University Novelle