Revisit: MarComm and CB


2015 La Londe Conference: Marketing Communications and Consumer Behavior, La Londe les Maures, France, 2-5 Jun 2015; Deadline 9 Jan

The 2015 La Londe Conference on Marketing Communications and Consumer Behavior

June 2 to June 6, 2015.

La Londe les Maures (French Riviera),


  • Margaret Campbell (University of Colorado at Boulder)
  • Elizabeth Cowley (The University of Sydney).

Keynote address will be given by Professor Dan Ariely (The Fuqua School of Business, Duke University).

We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide contribution to understanding of all aspects of consumer behavior. Meta-analyses of consumer behavior research are also welcome. All papers will be double-blind peer reviewed.

Deadline for paper submission: January 9, 2015

Notification to the authors: March 12, 2015

We call for original papers, written in English. Authors are free to subsequently publish their paper in any journal of their choice. A number of papers will be invited for publication in a special issue of the Journal of Marketing Behavior

and a Best Paper Award will be announced during the conference.

The conference is organized by the *Aix-Marseille Graduate School of Management* (Aix-Marseille University). It takes place in the Odalys resort situated at 400 meters from the Mediterranean sea.

Further details on the conference website:

Dwight Merunka
Professor of Marketing
Aix-Marseille Graduate School of Management