ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
FEDERATION OF BUSINESS DISCIPLINES
Call for Papers – 42nd Annual Meeting
March 11-14, 2015, in Houston, TX

The Association of Collegiate Marketing Educators (ACME), in conjunction with the Federation of Business Disciplines (FBD), invites scholars, doctoral students, and business practitioners to submit papers or proposals for presentation at the 2015 ACME Conference.

All papers will be double-blind reviewed by academic peer reviewers. Authors are invited to submit papers to one or more tracks, but a paper must be submitted to only one track. The deadline to submit papers is November 3rd, 2014. Full papers received by or on October 15, 2014, will be considered for “Best Paper in Track” or “Best Paper at Conference” awards. Accepted authors will be notified by December 2014.

At least one author of accepted papers and presentations will be required to register for the ACME and FBD conference and attend the meeting in order to have their work included in the proceedings. Authors of accepted refereed papers must submit either their full paper or a two-page extended abstract for publication in the proceedings and on the ACME website. Proposals for special sessions, panels and workshops are welcome and will be acknowledged in the proceedings. Proposals for presentations in special panels of “research in progress” will be accepted at the discretion of track chairs. Such “work in progress” papers will not be included in the proceedings, but will be listed in the program and the program will be reproduced in the proceedings.

Information on style guidelines, submission procedures, track and track chairs, is available on our website, http://acme-fbd.org/. Information on new award(s) offered by ACME and AxcessCapon Press is also posted.

2014 – 2015 ELECTED AND APPOINTED ACME OFFICERS

President: Prashant Srivastava
Drexel University, Philadelphia, PA
sprasha@gmail.com, 215.895.1392

Program Chair: Vivek S. Natarajan
Lamar University, Beaumont, TX
vivek.natarajan@lamar.edu, 409.880.8643

VP Membership: Renée Gravois
Sam Houston State University, Huntsville, TX
renee.gravois@shsu.edu, 936.294.4947

Secretary: Irfan Ahmed
Sam Houston State University, Huntsville, TX
mgt_ixa@shsu.edu, 936.294.1276

Treasurer: Patrick Fountain
East Central University, Ada, OK
pfountain@ecok.edu, 580.332.8000

Immediate Past President: Nacef Mouri
International University of Rabat
nacef.mouri@uir.ac.ma

Webmaster: Stacy Bolin
East Central University, Ada, OK
sbolin@ecok.edu 580.559.5596

Proceedings Editor: Qiang Fei
Prairie View A&M University, Prairie View, TX
qifei@pvamu.edu, 936.261.9203

Board of Directors:

Maxwell Hsu, University of Wisconsin-Whitewater, Whitewater, WI
Kishwar Joonas, Prairie View A&M University, Prairie View, TX
Sharon Thach, Tennessee State University, Nashville, TN
Vaidotas Lukosius, Tennessee State University, Nashville, TN
Nacef Mouri, International University of Rabat, Rabat, Morocco

CONFERENCE TRACKS:

1. GLOBAL AND CROSS-CULTURAL MARKETING

Papers appropriate for this track would include conceptual and empirical studies concerning all international business and marketing issues, and intercultural marketing within one nation containing two or more distinct cultures.

Please submit to: David Amponsah, Troy University, damponsa@troy.edu, 334.670.3422

2. NEW MEDIA, ADVERTISING AND MARKETING COMMUNICATIONS

This track invites research in all topics in marketing regarding promotion: advertising, publicity/public relations, and media choices. We especially encourage papers on the uses, applications, and issues regarding use of new media (including blogs, mobile apps, social net groups, professional net groups) for both B-to-B and B-to-C promotions and customer retention.

Please submit to: Maxwell Hsu, University of Wisconsin-Whitewater, hsum@uww.edu, 262.472.5471

3. MARKETING RESEARCH

This track seeks manuscripts that develop or apply advances in research methodologies, measurement techniques, or data analysis procedures to the teaching and practice of marketing. Appropriate topics for this track include: qualitative and quantitative research; online research; exploratory, descriptive, and causal research; sampling. Both conceptual and empirical works are welcome.

Please submit to: Sanjay Mehta, Sam Houston State University, mehta@shsu.edu, 936.294.1312

4. ETHICS, LEGAL AND PUBLIC POLICY

Submissions may address ethical and legal issues in marketing, corporate social performance/responsibility, strategic community relations, corporate-NGO partnerships, sustainability/environmental issues, ethical dimensions of global business, methods for teaching ethics in marketing, and other relevant topics.

Please submit to: Sharon Thach, Tennessee State University, sthach@tnstate.edu, 615.963.7133

5. SUPPLY CHAIN MANAGEMENT AND BUSINESS TO BUSINESS MARKETING

This track includes the theory and applications of best practices in distribution, logistics, and supply chain management and any issues related to business to business marketing including: studies of sales management issues, salesperson development and sales force strategies, and ethical issues in selling. Interdisciplinary research and educational papers are also welcome.

Please submit to: Mel Zuberi, University of North Texas, mel.zuberi@unt.edu, 214.414.6149

6. MARKETING STRATEGY AND ENTREPRENEURSHIP

This track seeks papers that deal with corporate strategy, overall marketing strategy, or specific elements of marketing strategy. In addition, we are interested in papers that investigate aspects of entrepreneurship, both in small and large businesses.

Please submit to: Silvia Lozano Martin, Lynchburg College, lozano.s@lynchburg.edu, 434.544.8177

Qiang Fei, Prairie View A&M University, qifei@pvamu.edu, 936.261.9203

7. CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT

For the consumer behavior track, we invite manuscripts relating to the consumer such as market segmentation, motivation, personality, perception, learning, attitude, family and social class, culture, sub-culture, diffusion of innovation, decision making, and social responsibility.

Please submit to: Kishwar Joonas, Prairie View A&M University, kajoonas@pvamu.edu, 936.261.9214

Komal Karani, Lamar University, komal.karani@lamar.edu, 409.880.8622

8. MARKETING EDUCATION and EXPERIENTIAL AND SERVICE LEARNING

This track invites papers, presentations, or panels on innovative teaching ideas, the scholarship of teaching and learning, experiential and service learning, and other issues facing marketing educators. Empirical research, conceptual pieces, case studies, and practical application are all welcome. Topics may include: teaching and learning methods, great assignment ideas, student development, curriculum development, alignment between curriculum and industry needs/practice, and online and blended course methods. This track brings together professors with shared interests in how we can strengthen our teaching and learning approaches.

Please submit to: Renée Gravois, Sam Houston State University, renee.gravois@shsu.edu, 936.294.4947

William Spear, Colby-Sawyer College, wspear@colby-sawyer.edu, 603.526.3768

Patrick D. “Pat” Fountain, East Central University, pfountain@ecok.edu, 580.559.5270

9. RETAILING AND SERVICES MARKETING

Please submit your research on topics relevant to the field of services marketing and/or retailing. Topics include but are not limited to: customer co-production, customer loyalty, innovative service design, role of technology in service delivery, multi-channel retailing, Internet pricing, location-based marketing for retailing, etc. Both empirical and conceptual papers are welcome.

Please submit to: Irfan Ahmed, Sam Houston State University, mgt_ixa@shsu.edu, 936.294.1276

10. BRANDING AND BRAND MANAGEMENT

This track invites theoretical and empirical papers that examine issues related to branding and brand management. Suitable topics include, but are not limited to, brand creation, brand awareness, brand extension, brand equity, branding strategies, brand leadership, strong brands, brand personality, brand identity and reputation, corporate reputation and reputation management.

Please submit to: Turkan Dursun-Kilic, West Texas A&M University, tkilic@wtamu.edu, 806.651.2506

11. PHARMACEUTICAL AND HEALTHCARE MARKETING

This track seeks academic information and analysis on pharmaceutical and healthcare marketing, highlighting cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries.

Please submit to: Ashish Chandra, University of Houston-Clear Lake, chandra@uhcl.edu,832.842.2030

12. Marketing in South Asia

This track will deal with submissions from the South Asian sub-continent. Both empirical and conceptual papers are welcome.

Please submit to: Vivek Natarajan, Lamar University, vivek.natarajan@lamar.edu, 409.880.8643

Suresh K. Chadha, Panjab University, skchadha_ubs@rediffmail.com, +91 981 556.7700

Tejinder Sharma, Kurukshetra University, sharmatejinder@gmail.com

13. STUDENT PAPERS

The student papers track invites papers from students at all levels. Graduate and undergraduate students are encouraged to submit manuscripts. Both empirical and conceptual papers are welcome. At least one author must be a student, but submissions may include co-authored papers with faculty mentors.

Please submit to: Patrick D. “Pat” Fountain, East Central University, pfountain@ecok.edu, 580.559.5270

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