TOC: J Mar Res


Journal of Marketing Research, 51(5)

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising
Isaac M. Dinner, Harald J. Van Heerde, and Scott A. Neslin [Publisher] [Google Scholar]

Social Networks, Personalized Advertising, and Privacy Controls
Catherine E. Tucker [Publisher] [Google Scholar]

Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
Tanuka Ghoshal, Eric Yorkston, Joseph C. Nunes, and Peter Boatwright [Publisher] [Google Scholar]

Internet Versus Television Advertising: A Brand-Building Comparison
Michaela Draganska, Wesley R. Hartmann, and Gena Stanglein [Publisher] [Google Scholar]

Measuring and Managing a Salesperson’s Future Value to the Firm
V. Kumar, Sarang Sunder, and Robert P. Leone [Publisher] [Google Scholar]

Information Asymmetry and Hybrid Advertising
De Liu and Siva Viswanathan [Publisher] [Google Scholar]

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
Christian Homburg, Alexander Hahn, Torsten Bornemann, and Philipp Sandner [Publisher] [Google Scholar]