TOC: J Mar Man
Introduction
Journal of Marketing Management, 30(11/12)
Editorial
Pushing the boundaries, sketching the future
–Paul Hewer & Mark Tadajewski [Publisher]
CCT applied research and the limits of consumers’ heroicisation
–Bernard Cova & Véronique Cova [Publisher] [Google Scholar]
Digital consumption and the extended self
–Russell Belk [Publisher] [Google Scholar]
Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda
–Victoria K. Wells [Publisher] [Google Scholar]
Up, up and away: social marketing breaks free
–Sally Dibb [Publisher] [Google Scholar]
Sustainability marketing research: past, present and future
–Pierre McDonagh & Andrea Prothero [Publisher] [Google Scholar]
Relational marketing: development, debates and directions
–Lisa O’Malley [Publisher] [Google Scholar]
Historical research in marketing theory and practice: a review essay
–Mark Tadajewski & D.G. Brian Jones [Publisher] [Google Scholar]