TOC: J Mar Man


Journal of Marketing Management, 30(11/12)


Pushing the boundaries, sketching the future
Paul Hewer & Mark Tadajewski [Publisher]

CCT applied research and the limits of consumers’ heroicisation
Bernard Cova & Véronique Cova [Publisher] [Google Scholar]

Digital consumption and the extended self
Russell Belk [Publisher] [Google Scholar]

Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda
Victoria K. Wells [Publisher] [Google Scholar]

Up, up and away: social marketing breaks free
Sally Dibb [Publisher] [Google Scholar]

Sustainability marketing research: past, present and future
Pierre McDonagh & Andrea Prothero [Publisher] [Google Scholar]

Relational marketing: development, debates and directions
Lisa O’Malley [Publisher] [Google Scholar]

Historical research in marketing theory and practice: a review essay
Mark Tadajewski & D.G. Brian Jones [Publisher] [Google Scholar]