TOC: J Con Mar


Journal of Consumer Marketing, 31(5)

Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect
Subimal Chatterjee, Gizem Atav, Junhong Min, David Taylor [Publisher] [Google Scholar]

How missed temporal deadlines influence consumption behavior
Beth Vallen, Lauren G. Block, Eric Eisenstein [Publisher] [Google Scholar]

Accentuate the positive: how identity affects customer satisfaction
Tilottama Ghosh Chowdhury, Kalpesh Kaushik Desai, Lisa Bolton [Publisher] [Google Scholar]

Effects of show windows on female consumers’ shopping behaviour
Varsha Jain, Mika Takayanagi, Edward Carl Malthouse [Publisher] [Google Scholar]

Motivational effects and age differences of gamification in product advertising
Jenny V. Bittner, Jeffrey Shipper [Publisher] [Google Scholar]

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Geoffrey P. Lantos [Publisher] [Google Scholar]

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Francisco Conejo [Publisher] [Google Scholar]

Neuromarketing in Action: How to Talk and Sell to the Brain
Sharad Agarwal [Publisher] [Google Scholar]