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Effects of show windows on female consumers’ shopping behaviour
–Varsha Jain, Mika Takayanagi, Edward Carl Malthouse [Publisher] [Google Scholar]

Motivational effects and age differences of gamification in product advertising
–Jenny V. Bittner, Jeffrey Shipper [Publisher] [Google Scholar]

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
–Geoffrey P. Lantos [Publisher] [Google Scholar]

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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Neuromarketing in Action: How to Talk and Sell to the Brain
–Sharad Agarwal [Publisher] [Google Scholar]

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