TOC: J Con Behaviour


Journal of Consumer Behaviour, 13(5)

How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions
Ulf J.J. Hahnel, Sebastian Gölz and Hans Spada [Publisher] [Google Scholar]

An ethnogrphic study of consumer financial sophistication
Hooman Estelami [Publisher] [Google Scholar]

Neural correlates of sensory-enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping
Tun-Min (Catherine) Jai, Michael W. O’Boyle and Dan Fang [Publisher] [Google Scholar]

Positive outcomes of social norm transgressions
Monica Popa, Barbara J. Phillips and Courtney Robertson [Publisher] [Google Scholar]

Household pre-purchase practices and online grocery shopping
Ronan De Kervenoael, Alan Hallsworth and Jonathan Elms [Publisher] [Google Scholar]

The moderating role of gift recipients’ attachment orientations on givers’ gift-giving perceptions
Hieu P. Nguyen and James M. Munch [Publisher] [Google Scholar]