CALL FOR PAPERS

Marketing Management Journal – Special Section

Sport Marketing: Contemporary Approaches to the Marketing of Professional and Amateur Athletics, Athletes, and Sports Associations

The field of sport marketing has changed dramatically with the advent of social media marketing and other technologically sophisticated means of marketing and promotions. The fourth special section of the Marketing Management Journal will focus on innovative means by which organizations are marketing a variety of sports related entities. Papers addressing four broad topical areas will be considered for publication: 1) The promotion of sports and sports associations such as the NFL, MLB, NBA, NCAA, etc., 2) The marketing of specific sporting events, teams, and individual athletes, 3) The promotion of sports to the public in order to increase participation, and 4) Sport sponsorship as a marketing vehicle for companies and brands. Domestic and international marketing initiatives will be equally considered. Consideration will be given to qualitative, quantitative, and conceptual papers.

Submission Deadline: March 1, 2015

Please see detailed submission guidelines located at:

http://www.mmaglobal.org/publications/mmj/

Submit articles via email to taurand@niu.edu

Special Section Editor

Questions about the special section should be directed to:

Tim Aurand, Professor of Marketing, Northern Illinois University
taurand@niu.edu: (815) 753-6231
Marketing Management Journal Editor

Questions about Marketing Management Journal should be directed to:

Gail M. Zank, Ph.D., Associate Professor, Texas State University
Gz10@txstate.edu, (512)-245-3196

---