KSMS Fall 2014
Introduction
Korean Scholars of Marketing Science 2014 International Conference, Seoul, 22-23 Nov 2014, Chair Seong-Yeon Park; Deadline 22 Oct
2014 KSMS International Conference
Submission Deadline: October 22rd, 2014
|
Theme |
Customer and Sustainability in Marketing and Management |
|
Host |
Management Research Center, Ewha Womans University, Seoul, Republic of Korea |
|
Organizers |
Korean Scholars of Marketing Science Global Alliance of Marketing & Management Associations |
|
Partners |
Keio University Center for Sustainable Culture & Service, Yonsei University Ministry of Trade, Industry & Energy National Research Foundation of Korea |
|
Conference Chair |
Seong-Yeon Park (Ewha Womans University), sypark@ewha.ac.kr |
|
Venue |
Ewha Shinsegae Building, Ewha Womans University, Seoul, Republic of Korea |
|
Date |
November 22-23th, 2014 |
|
Submission Deadline |
October 22rd, 2014 |
|
Manuscript Guideline |
Please refer to ‘KSMS International Conference Guidelines for Final Submission’ at (http://www.kams.org/). |
|
Submit Your Paper to: |
Central Office, Korean Scholars of Marketing Science Tel: +82 55 213 3346, Fax: +82 55 263 9096 e-mail: stride@changwon.ac.kr |
Program
|
11:00~ 11:30 |
Editorial Board Meeting of Journal of Global Scholars of Marketing Science |
|
11:30~ 12:00 |
Editorial Board Meeting of Journal of Global Fashion Marketing |
|
12:00 ~ 12:30 |
Board Meeting |
|
12:00 ~ 13:00 |
Lunch |
|
12:30 ~ 13:00 |
Registration |
|
13:00 ~ 14:20 |
Opening Ceremony – Welcoming Speeches: Junyean Moon (Hanyang University, ERICA), President of Korean Scholars of Marketing Science – Keynote Speech – Marketing Pioneer Award |
|
14:30 ~ 16:00 |
Academic Sessions Part I and Symposiums |
|
16:10 ~ 17:40 |
Academic Sessions Part II and Symposiums |
|
17:40~ 18:00 |
Reception: – Awards Ceremony: JGSMS Best Paper Award 2014 / JGSMS Best Reviewer Award 2014 JGFM Best Paper Award 2014 / JGFM Best Reviewer Award 2014 Best Conference Paper Award KSMS Excellent Service Award |
2014 Keio University – GAMMA Joint Symposium in Seoul
|
Theme |
Global Marketing Management in Korea and Japan |
|
Co-Hosts |
Keio University Global Alliance of Marketing & Management Associations |
|
Co-Organizers |
Korean Scholars of Marketing Science Center for Sustainable Culture & Service, Yonsei University |
|
Symposium Co-Chairs |
Ikuo Takahashi (Keio University), takahasi@fbc.keio.ac.jp Eunju Ko (Yonsei University) ejko@yonsei.ac.kr |
2014 Global Business Review Competition: Case and Research
|
Theme |
Dynamic Marketing and Management in Global Business Environment |
|
Hosts |
Global Alliance of Marketing & Management Associations |
|
Partners |
Korean Scholars of Marketing Science Center for Sustainable Culture & Service, Yonsei University Korea Economy & Development Institute |
|
Committee Chair |
Sangdo Oh (UNIST), sangoh@unist.ac.kr |
2014 Customer Equity Symposium for Traditional Market
|
Theme |
Conceptualization of Customer Equity in Traditional Market |
|
Host |
Yonsei University |
|
Organizer |
Korean Scholars of Marketing Science |
|
Sponsor |
National Research Foundation of Korea |
|
Symposium Chair |
Vera Rebiazina (National Research University “Higher School of Economics”, Russia), rebiazina@hse.ru |
2014 KSMS Doctoral Dissertation Competition
|
Submission Deadline |
October 25th, 2014 |
|
Organizer |
Korean Scholars of Marketing Science |
|
Symposium Chair |
Junyong Kim (Hanyang University, ERICA) junykim47@hanyang.ackr |
Tracks
|
Track |
Chair |
|
|
Track 1 |
Multicultural Marketing |
Sung-Joon Yoon (Kyonggi University), sjyoon@kyonggi.ac.kr |
|
Track 2 |
B2B Marketing Management |
Sang-Lin Han (Hanyang University) |
|
Track 3 |
Marketing Communication in New Media |
Yung Kyun Choi (Dongguk University) Sejung Marina Choi (Korea University) |
|
Track 4 |
Consumer Behavior in Global Market |
Seong-Yeon Park (Ewha Womans University) Hyejeung Cho (Ewha Womans University) |
|
Track 5 |
Social Marketing and Consumer Responses |
Juran Kim (Jeonju University) |
|
Track 6 |
Fashion Marketing Research |
Mustika Sufiati Purwanegara (Bandung Institute of Technology) mustika@sbm-itb.ac.id |
|
Track 7 |
Global Marketing and Consumer Behavior in Multicultural Context |
Byeong-Joon Moon (Kyung Hee University) |
|
Track 8 |
Cultural Marketing and Performing Arts |
Hwa Suk Lee (Chonbuk National University) sedona98@daum.net Jung Mi Nam (Chonbuk National University) |
|
Track 9 |
Beauty Business and Medical Tourism |
Ki Nam Jin (Yonsei University) |
|
Track 10 |
Consumption and Marketing of Virtual Worlds |
Yuri Seo (Victoria University of Wellington) |
|
Track 11 |
Service Marketing in the Networked Environment |
Yong-Ki Lee (Sejong University) |
|
Track 12 |
Hospitality and Tourism Marketing |
Sunny Ham (Gachon University) |
|
Track 13 |
Consumer Psychology |
Dong-Mo Koo (Kyungpook National University) unlimited@knu.ac.kr |
|
Track 14 |
Sport Management |
Kihan Kim (Seoul National University) |
|
Track 15 |
Sustainability Management and Marketing |
Sangdo Oh (UNIST) |
|
Track 16 |
Consumer Marketing |
Seung Yun Lee (Konkuk University) seungyun@konkuk.ac.kr |
|
Track 17 |
Retail Businesses and Sustainable Strategies |
Jae Seob Choi (Namseoul University) |
|
Track 18 |
Big Data and Marketing Management |
Jaihak Chung (Sogang University) |
|
Track 19 |
Marketing Management in Digital Age |
Jong-Kuk Shin (Pusan National University) |
Editor of Proceedings: Juran Kim (Jeonju University), jrkim@jj.ac.kr
For More Information:
Central Office, Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096: e-mail: stride@changwon.ac.kr
www.kams.org; www.kamsconference.org ; http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm