TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 5(4)
Special Issue: Fashion and Smart Virtual Reality
Introduction: Fashion and smart virtual reality
–Eun Young Kim & Pekka Mattila [Publisher]
Intent to purchase from 3-D virtual environments: An exploratory study
–Sanjukta Pookulangara, Jiyoung Kim, Bharath Josiam & Avantika Thombre [Publisher] [Google Scholar]
Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising
–Gallayanee Yaoyuneyong, Jamye K. Foster & Leisa R. Flynn [Publisher] [Google Scholar]
Perceived QR code technological attributes in the smart shopping context
–Eun Young Kim & Namhee Yoon [Publisher] [Google Scholar]
Regular Paper
Consumer willingness to purchase organic products: Application of the theory of planned behavior
–Jennifer Maloney, Min-Young Lee, Vanessa Jackson & Kimberly A. Miller-Spillman [Publisher] [Google Scholar]