TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 5(4)

Special Issue: Fashion and Smart Virtual Reality

Introduction: Fashion and smart virtual reality
Eun Young Kim & Pekka Mattila [Publisher]

Intent to purchase from 3-D virtual environments: An exploratory study
Sanjukta Pookulangara, Jiyoung Kim, Bharath Josiam & Avantika Thombre [Publisher] [Google Scholar]

Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising
Gallayanee Yaoyuneyong, Jamye K. Foster & Leisa R. Flynn [Publisher] [Google Scholar]

Perceived QR code technological attributes in the smart shopping context
Eun Young Kim & Namhee Yoon [Publisher] [Google Scholar]

Regular Paper

Consumer willingness to purchase organic products: Application of the theory of planned behavior
Jennifer Maloney, Min-Young Lee, Vanessa Jackson & Kimberly A. Miller-Spillman [Publisher] [Google Scholar]