We have noticed that the analytical skills of our students are weak and most shy away from numbers. To remedy this, we are contemplating a course/module that will attempt to teach and assess the necessary skills. We seek comments/examples/suggestions from colleagues who had experience with similar efforts. Our business students are required to take a Business Statistics course and marketing students are required to take a course on Marketing Research, but they don’t seem to retain the analytical skills.

I’d appreciate any suggestions regarding this matter. You may e-mail your suggestions to me at : vmummalaneni@vsu.edu

Thank you.

Venkat Mummalaneni

Professor of Marketing
Virginia State University