TOC: J Interactive Adv


Journal of Interactive Advertising, 14(2)

What Are You Worrying About on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users’ Privacy Perceptions and Behaviors
Yongick Jeong & Erin Coyle [Publisher] [Google Scholar]

Why Isn’t Everyone It? A Comparison of Antecedents to Following Brands on Twitter and Facebook
Kelty Logan [Publisher] [Google Scholar]

Pinpointing Persuasion in Children’s Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation
Nathaniel J. Evans [Publisher] [Google Scholar]

eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making
Manuela López & María Sicilia [Publisher] [Google Scholar]

The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students
Jameson L. Hayes & Karen Whitehill King [Publisher] [Google Scholar]