TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 14(2)
What Are You Worrying About on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users’ Privacy Perceptions and Behaviors
–Yongick Jeong & Erin Coyle [Publisher] [Google Scholar]
Why Isn’t Everyone http://dx.doi.org/ng It? A Comparison of Antecedents to Following Brands on Twitter and Facebook
–Kelty Logan [Publisher] [Google Scholar]
Pinpointing Persuasion in Children’s Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation
–Nathaniel J. Evans [Publisher] [Google Scholar]
eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making
–Manuela López & María Sicilia [Publisher] [Google Scholar]
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students
–Jameson L. Hayes & Karen Whitehill King [Publisher] [Google Scholar]