Hispanic/Latino Media & Marketing


Hispanic/Latino Media & Marketing 2015 International Conference, Tallahassee, FL, 19-21 Feb 2014, Chairs Felipe Korzenny and Sindy Chapa; Deadline 15 Oct

February 19-21, 2015
Tallahassee, Florida

Scholars, graduate students, media analysts and media professionals are invited to submit their research and assessments on the current situation on the Latino Media, audiences, markets and consumers in the United States and the world. This International Conference is the only one of its kind and it is organized every two years. The venue for the 2015 conference is at the prestigious College of Communication and Information and hosted by the Center for Hispanic Marketing Communication at The Florida State University in Tallahassee, the capital of the state of Florida.

Hosted by the Center for Hispanic Marketing Communication at Florida State University

Conference Co-Chairs:

Dr. Felipe Korzenny and Dr. Sindy Chapa
Emails: fkorzenny@fsu.edu & schapa@fsu.edu

Website: http://hispanicmarketing2015.net23.net/

Submissions are accepted in English or in Spanish languages in form of competitive papers, extended abstracts, posters and special session proposals. All manuscripts and proposals can be submitted via electronically at the Conference’s website or via email. See the track chairs list. Accepted competitive papers will also be considered for a special issue of the International Journal of Hispanic Media. Topics of interest include but are not limited to the following categories:

  • Advertising
  • Hispanic/Latino marketing
  • Children and family marketing
  • History and development of media
  • Cinema
  • Integrated marketing communication
  • Community relations and non-profit marketing
  • International marketing
  • Consumer media behavior
  • Internet / mobile / social media marketing
  • Diasporas
  • Marketing education
  • Electronic and interactive communication
  • Mass media and Journalism
  • Emergency communication
  • Mass media innovation and creativity
  • Ethics and social responsibility
  • Media literacy
  • Radio
  • Multicultural marketing
  • Technology and innovation
  • Ownership, structure and ethics
  • Telecommunication policies
  • Political communication
  • Television news and entertainment shows
  • “Total US market” marketing
  • Hispanic/Latino integrated marketing communication

Guidelines for Submissions of Papers and Panel Proposals

Competitive paper submissions – These should include:

  1. Cover page: including title of the paper and author’s affiliation, electronic and postal contact information.
  2. Short abstract: consisting of no more than 150 words (plus author’s name and paper title).
  3. Paper: should not exceed 20 double-spaced pages, excluding tables, figures, notes, and References. This length assumes the use of a font no smaller than 12 points and at least one-inch margins. Papers should follow the guidelines of the Publication Manual of the American Psychological Association. Since this is a blind review process, the author should not be identified in the body of the paper, header, footer, or any foot/endnotes.

The best conference paper(s) will also be recognized based on recommendations by the reviewers. All competitive papers are eligible for the best conference paper award.

Extended abstracts – These should include: These should consist of 1000-1500 words in double-spaced pages that provide a summary of the paper, including conceptualization, method, major findings and references. No tables or figures should be included in the extended abstract. Note: extended abstracts will not be considered for best paper prize or for publication in the special conference issue of the online International J journal of Hispanic Media.

Panel proposals for special topics – These should include:

  1. Cover page: including title of the paper and author’s affiliation, electronic and postal contact information.
  2. Abstract: consisting of no more than 200 words (plus author’s name and paper title). ?
  3. The names, affiliations, and contact information: of the panel members including the chair and/or discussant.
  4. Overview of the panel: this should describe the objectives of the session, specific topics/issues to be presented by each of panel members, and why the Session is likely to make an important contribution to theme of the Conference.
  5. The entire special session proposal (including abstract) should not exceed three double-spaced pages. This length restriction assumes the use of a font no smaller than 12 points and at least one-inch margins.

Note: These sessions are intended to provide opportunities for focused attention to critical topics in Spanish-language/ Latino-oriented media. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special session organizers should include in their panel proposal the name of a chair or discussant that is knowledgeable of the topics to be covered. Creative strategies for encouraging and managing discussion—aside from the traditional discussion leader/chair—are also welcome but must be described in the proposal.

Poster proposals for ongoing research – These should include:

  1. Cover page: including title of the project and author’s affiliation, electronic and postal contact information.
  2. Project description (brief)
  3. Statement of purpose
  4. Methodology
  5. Implications

Note: The poster session allows one-on-one networking between people who present the poster (project) and others who are interesting in learning or contributing with the project. A poster is a visual description prepared on a bulletin Board (usually 3 feet by 5 feet). Handouts with the project’s summary and presenter’s contact information are expected to be provided at the session.

Track Chairs

José I. Rojas-Méndez, Carleton University

E-mail: JoseRojas@CUNET.CARLETON.CA Miguel Zúñiga, Morgan State University
E-mail: miguel.zuniga@morgan.edu


María Esther Chamosa, Universidad Justo Sierra (México) E-mail: cinemarieth@gmail.com
Alejandro Ángel T., Universidad del Norte (Colombia)

Please send to Dr. Mori: hmori@fsu.edu


Lucila Vargas, University of North Carolina-Chapel Hill
E-mail: lcvargas@email.unc.edu

Moses Shumow, Florida International University
E-mail: mshumow@fiu.edu

Emergency communication:

Federico Subervi, Kent State University
E-mail: fsubervi@kent.edu

Integrated marketing communication:

Enrique Becerra, Texas State University
E-mail: Eb25@txstate.edu

Mexican journalism:

Ricardo Chavira, California State University Fullerton
E-mail: dkazoleas@fullerton.edu

Media and Information Search behavior:

Howard Rodriguez-Mori, Florida State University
E-mail: hmori@fsu.edu

Media ownership and practices:

Kenton Wilkinson, Texas Tech University
E-mail: kent.wilkinson@ttu.edu

News literacy:

Cristina Benitez, DePaul University
E-mail: cbenite2@depaul.edu

Political communication:

Patrick F. Merle, Florida State University
E-mail: patrick.merle@cci.fsu.edu

Public relations:

Dean Kazoleas, California State University Fullerton
E-mail: rchavira@fullerton.edu


Belén Monclús, Universidad Autónoma de Barcelona (España) E-mail: belen.monclus@uab.es
María Gutiérrez, Universidad Autónoma de Barcelona (España)

E-mail: maria.gutierrez@uab.cat

Social Media

Summer D Harlow, University of Texas
E-mail: summerharlow@gmail.com


José A. Fonseca-Delgado, Universidad de Puerto Rico-Arecibo (Puerto Rico) E-mail: jose.jfonck@gmail.com