ASAC 2015


The Marketing Division of the Administrative Sciences Association of Canada, Halifax, 13-16 Jun 2015, Editor Sa?d Echchakoui; Deadline 15 Feb


The Administrative Sciences Association of Canada Marketing Division invites you to submit a paper or symposium proposal for its 43rd annual conference

Halifax, Nova Scotia, CANADA
June 13-16, 2015
“Historic Proportions: Charting A New Path”

ASAC 2015 is will be hosted by the Sobey School of Business in Halifax, Nova Scotia. The conference theme, “Historic Proportions: Charting A New Path,” came from a combination of recognizing the historical significance of Halifax as one of Canada’s oldest cities with the importance of problematizing the past to better understand the present and theorize the future. Although the conference welcomes submissions on this theme, please consider ASAC 2015 for your submissions to any of our divisions: accounting, business history, case track, entrepreneurship/family business, finance, gender/diversity, health care management, human resource management, information systems, international business, management education, management science, marketing, organizational behavior, organizational theory, production/operations management, social responsibility, strategy, technology/innovation management and tourism/sport management.

Halifax is Atlantic Canada’s premier meeting and convention city as well as a popular tourist destination. Its pleasant climate, rich history and vibrant cultural scene have made it popular with visitors for more than 250 years. Halifax combines the international appeal of a major port city and naval base with the youthful spirit of a university town and the heritage of one of Canada’s most historic communities. It is accessible by air from many cities in Canada and the USA with daily scheduled flights on Air Canada, Porter Airlines, WestJet, United, US Airways, and Delta, in addition to seasonal service on Air Transat, Condor, Europe Airpost and Iceland Air.

Original Papers

Original papers, written in English or French, should be submitted to the appropriate ASAC division according to the submission instructions at no later than 12:00 noon on February 15, 2015. All contributions will be peer reviewed, with best paper awards nominated by each division. Late submissions or submissions made directly to divisional executive members will not be considered. A style guide is published on the conference website.

Case Track

For the regular stream, empirical cases (i.e. nonfictional cases with a clear decision focus) relevant for undergraduate or graduate programs and an accompanying teaching note should be submitted according to the submission instructions at no later than 12:00 noon on February 15, 2015. All contributions will be peer reviewed, with awards recognizing the best case(s) submitted. For the embryo stream, submit proposals according to the instructions at by 12:00 noon on March 14, 2015. Late submissions or submissions made directly to case track executive members will not be considered.

Symposia and Workshops

Members interested in organizing a symposium or workshop should submit a proposal according to the submission instructions at no later than 12:00 noon on February 15, 2015. Proposals can be jointly submitted to a maximum of three divisions, to be clearly identified in the submission.


Saïd Echchakoui, EIT, M.Sc., DBA.
Management Department
University of Quebec in Abitibi-Témiscamingue


Ebrahim Mazaheri, Ph.D.
School of Commerce and Administration
Laurentian University, Barrie Campus




The official paper/symposium submission format for the ASAC 2015 conference is APA (American Psychological Association). The title and abstract of all papers and symposiums presented at the conference will be produced on digital media only, and available to all members through the ASAC member portal. Note that full papers will not be published in divisional proceedings, giving authors the freedom and flexibility to submit their papers to scholarly journals.

Page Limit: The manuscript should not exceed 30 pages, double-spaced, including all author information, title of the paper, abstract (250 words maximum), footnotes and endnotes, tables, figures, and appendices, but excluding references.

Copyright: Authors retain the right to use and publish their papers.

Formatting: Submissions should generally conform to the APA (6th edition) style guide in terms of margins, spacing, title, abstract, and headings. Summary APA formatting information can be found The required font is Times New Roman 11. Please do not use page numbers on your submissions. Keywords are not required.

Authorship: Authors should identify themselves only on the title page (p. 1) of their paper submission(s) and remove any identifying information from the “document properties & personal information” in the Microsoft Word file submitted. All identifying information will be removed from submissions prior to reviewing. Students should indicate their status by adding the word “student” in brackets after their surname if they wish their submission(s) to be considered for best student paper awards.

Paper Submission: All papers should be submitted electronically in Microsoft Word format via the portal available at PDF format will not be accepted.

Symposium Proposals: Symposium proposals should be three to four pages in length, and include the following information:

  • A title page including the title of the panel topic, a brief abstract of the topic, and the names and affiliations of all panelists.
  • A brief outline of the contribution of each panelist.
  • The panel focus/topic and its relevance to the field.
  • The goal of the discussion/debate.
  • Sample questions (or issues/opinions/ propositions) which will be addressed by the panel.
  • Discussion format (e.g. presentation, debate etc.) and contribution of each panelist.
  • Role of others (i.e. chair, facilitator, respondents).
  • Follow up (i.e. will the panel result in any further work, such as articles or opinion pieces).