TOC: J Strat Mar


Journal of Strategic Marketing, 22(5)

Nigel Piercy & Carolyn Strong [Publisher]

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Vida Siahtiri, Aron O’Cass & Liem Viet Ngo [Publisher] [Google Scholar]

Strategic alignment between relationship marketing and human resource management in financial services organizations
Damianos Giannakis & Michael J. Harker [Publisher] [Google Scholar]

Paths to success: an ambidexterity perspective on how responsive and proactive market orientations affect SMEs’ business performance
Min Tan & Zhiying Liu [Publisher] [Google Scholar]

The appropriateness of different modes of strategy from a product-market perspective
Tilottama G. Chowdhury, Sreedhar Madhavaram, S. Ratneshwar & Rhetta Standifer [Publisher] [Google Scholar]