TOC: Intl Mar Rev


International Marketing Review, 31(5)

The relevance of retailer country-of-origin to consumer store choice: evidence from China
Masayoshi Maruyama Lihui Wu [Publisher] [Google Scholar]

Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets
Itzhak Gnizy William E. Baker Amir Grinstein [Publisher] [Google Scholar]

Exporters moving toward emerging markets: a resource-based approach
Guido Bortoluzzi Maria Chiarvesio Eleonora Di Maria Raffaella Tabacco [Publisher] [Google Scholar]

How do business-level strategies affect multiple market servicing modes in the foreign country?
Nicolas Li Pavlos Dimitratos [Publisher] [Google Scholar]