Services Marketing in Emerging Markets


Services Marketing Cases in Emerging Markets, Book to be edited by Sanjit Roy, Dilip Mutum and Bang Nguyen; Chapter description deadline 15 Oct 2014

Invitation to Contribute a Case Study in Forthcoming ‘Services Marketing Cases in Emerging Markets’ Book

Springer has commissioned Dr. Sanjit Roy, Dilip Mutum, and Bang Nguyen to edit a book entitled ‘Services Marketing Cases in Emerging Markets — An Asian Perspective’. The book is a comprehensive collection of case studies by seminal authors that provides key reviews and analyses on the leading thinking in services marketing across Asia. We believe you would be an excellent contributor and would like to kindly invite you to contribute a chapter on a topic of your choice (please see list in the attachment). If you are able to accept, the deadline for final submission is 15 May 2015. I attach some format instructions for your information. You are, of course, free to invite a potential co-author. Please do not hesitate to contact us should you require further information.

Our timelines are as follows:

  • Expression of Interest with description of case (1 page or less): 15 October 2014
  • Full Case Submission: 15 May 2015

We very much hope that you are able to contribute to what we hope will be a seminal piece of work.


Sanjit, Dilip, & Bang

Dr. Sanjit Kumar Roy
Assistant Professor, Marketing
The University of Western Australia
35 Stirling Highway
Crawley WA 6009
Ph: +61 6488 7210
Fax: +61 6488 1014