Gender and the Internet


Gender Considerations and the Internet, Book to be edited by Rebecca English and Raechel Johns; Proposal deadline 30 Sep 2014

Call for chapters: gender considerations and the internet

There is a dearth of research into the ways that women behave on the Internet. While it is often assumed that women are less prevalent on the Internet than are men, the rise of the mummyblogger, and the use of social media among women when they become mothers, suggests that there is a change occurring in the demographics of Internet and social media use and online behavior more broadly. However, limited research exists that explores how women behave online, what they do online, how their online behavior influences their health, their children, their families and the purchases they make. It is in this gap that the book will be positioned.

This book looks to discuss and address the ways that online technologies are taken up by women. The editors will seek chapters that address different aspects of women’s internet use and their online behaviours by focusing on ebusiness, support for health and related activities through the accessing of blogs dealing with IVF, birth, breastfeeding and infertility blogs, the ways that young university students use social media both inside and outside the classroom, the ‘mommyblog’ and related topics. Additionally, the book will explore the impact of such technologies on ways women engage with their peers, their friends and what it means for the ways families purchase products and services in connected times.

Suggested topics:

Recommended topics include, but are not limited to, the following topics relating to the ways that women use and engage with online technologies:

  • Social networking and gender considerations
  • Blog use and women
  • Women’s and men’s online purchasing behavior
  • How women or men use online forums to determine their behaviors
  • How women or men engage with choices of products and services online
  • How women or men make health and wellness decisions for their families online
  • What has changed for families purchasing products and services in connected times
  • The role of social media in businesses’ marketing to families
  • How businesses use blogs to influence families’ purchases of products and services
  • How governments use blogs and social media to influence families’ behaviors

Important dates:

  • September 30, 2014: Proposal Submission Deadline
  • October 30, 2015: Notification of Acceptance
  • February 15, 2015: Full Chapter Submission
  • April 15, 2015: Review Results Returned
  • May 15, 2015: Final Chapter Submission
  • May 30, 2015: Final Deadline

For more information, or to submit a chapter, please see:

Dr Raechel Johns
Assistant Professor in Marketing
Faculty of Business, Government and Law
University of Canberra, Bruce, ACT 2601
Ph (61) 2 6201 2726
Fax (61) 2 6201 5239