TOC: J Brand Man


Journal of Brand Management, 21(5)

Special Issue on “Consumer Brand Relationships” in the Journal of Brand Management.


Consumer brand relationships
Kevin Lane Keller


Consumer brand relationships: A research landscape
Marc Fetscherin and Daniel Heinrich

You’re so lovable: Anthropomorphism and brand love
Philipp A Rauschnabel and Aaron C Ahuvia

The added value of contextual motivations on consumer–brand relationships of self-gifts
Marina Carnevale, Ozge Yucel-Aybat and Lauren Block

Brand preference being challenged
Don E Schultz, Martin P Block and Vijay Viswanathan

How company responses and trusting relationships protect brand equity in times of crises
Sabrina M Hegner, Ardion D Beldad and Sjarlot Kamphuis op Heghuis

Construing loyalty through brand experience: The mediating role of brand relationship quality
Eliane Cristine Francisco-Maffezzolli, Elder Semprebon and Paulo Henrique Muller Prado

Note: The special issue includes some of the best papers presented at the 3rd International Consumer Brand Relationships Conference held September 26 – 28, 2013 in Rollins College, USA. The next conference will be on May 21-23, 2015 in Porto, Portugal ( The best papers of the next conference will be published in the Journal of Product and Brand Management. Submission deadline is 1. November 2014.