http://www.palgrave-journals.com/bm/journal/v21/n5/

Special Issue on “Consumer Brand Relationships” in the Journal of Brand Management.

FOREWORD

Consumer brand relationships
–Kevin Lane Keller

Editorial

Consumer brand relationships: A research landscape
–Marc Fetscherin and Daniel Heinrich

You’re so lovable: Anthropomorphism and brand love
–Philipp A Rauschnabel and Aaron C Ahuvia

The added value of contextual motivations on consumer–brand relationships of self-gifts
–Marina Carnevale, Ozge Yucel-Aybat and Lauren Block

Brand preference being challenged
–Don E Schultz, Martin P Block and Vijay Viswanathan

How company responses and trusting relationships protect brand equity in times of crises
–Sabrina M Hegner, Ardion D Beldad and Sjarlot Kamphuis op Heghuis

Construing loyalty through brand experience: The mediating role of brand relationship quality
–Eliane Cristine Francisco-Maffezzolli, Elder Semprebon and Paulo Henrique Muller Prado

Note: The special issue includes some of the best papers presented at the 3rd International Consumer Brand Relationships Conference held September 26 – 28, 2013 in Rollins College, USA. The next conference will be on May 21-23, 2015 in Porto, Portugal (www.consumer-brand-relationships.org). The best papers of the next conference will be published in the Journal of Product and Brand Management. Submission deadline is 1. November 2014.

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