WSM 2015


4th World Social Marketing Conference, Sydney, 19-21 Apr 2015, Chair Jeff French; Deadline 17 Oct

World Social Marketing Conference Sydney, Australia 19 – 21 April 2015

Following the successful World Social Marketing Conference in Toronto 2013, the 4th World Social Marketing Conference will take place in Sydney, Australia between the 19th and 21st of April 2015.

Keynote speakers confirmed so far:

  • Joel Bakan; Author of "The Corporation: The Pathological Pursuit of Profit and Power" and "Childhood Under Siege: How Big Business Targets Children", Professor of law at University of British Colombia
  • Ashfaq Rahman; Managing Director of the Social Marketing Company (SMC) Bangladesh.
  • Anne Moffat; Executive Director of Strategic Engagement & Protocol in the Department of the Premier and Cabinet, Queensland Government.

The call for papers (academic papers and practitioner cases) is now available on the conference website. Submissions deadline now extended and will close October 17. Click here for details.

There are also two journal special issues in association with the conference: one with the Journal of Social Marketing, and one with the Journal of Marketing Management. Please see the conference website for details.

The WSMC 2015 Organising Committee: Professor Jeff French, Dr Ross Gordon – Macquarie University, Professor Sandra Jones – Australian Catholic University, Professor Rebekah Russell-Bennett – Queensland University of Technology, Luke van der Beeke – Managing Director of Marketing for Change, Dr Nadia Zainuddin – University of Wollongong.