Theory + Practice


Theory + Practice in Marketing, Special issue of International Journal of Research in Marketing Special Issue, Edited by Gregory S. Carpenter and Donald R. Lehmann; Deadline 1 Nov 2014

Call for Papers

International Journal of Research in Marketing Special Issue

Theory + Practice in Marketing

We are very pleased to announce a special issue of the International Journal of Research in Marketingon the Theory + Practice of Marketing.The special issue will include papers presented at the 2014 Theory + Practice in Marketing Conference but is open to excellent submissions from all authors.

The topic of this special issue is to be broadly in line with the aims of Theory + Practice in Marketing Conference. Papers should place an emphasis on relevance and impact, and be written in a way to communicate with a broad audience. Substance should be the focus with methodology playing a supporting role. Managerial, quantitative, and behavioral approaches are eligible and welcome.

Gregory S. Carpenter of Northwestern University and Donald R. Lehmann of Columbia University will serve as co-editors for the issue. Sunil Gupta of Harvard University, Dominique Hanssens of UCLA, Bernd Schmitt of Columbia University, and Nader Tavassoli of London Business School will serve as area editors.

The deadline for paper submission is November 1, 2014.

Best regards,


Gregory Carpenter, Kellogg School of Management
Sunil Gupta, Harvard Business School
Donald Lehmann, Columbia Business School
Bernd Schmitt, Columbia Business School