TOC: J Global Mar


Journal of Global Marketing, 27(4)

Analysis of the Awareness of Green Products in the City of Kolkata
Debaprayag Chaudhuri [Publisher] [Google Scholar]

Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services
Davis Lazarus, Anupam Krishna & Sunishtha Dhaka [Publisher] [Google Scholar]

Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands
Anubhav A. Mishra [Publisher] [Google Scholar]

The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
Jonathan A. Jensen, Joe Cobbs & Mark D. Groza [Publisher] [Google Scholar]

Explicating the Reverse Internationalization Processes of Firms
Itzhak Gnizy & Aviv Shoham [Publisher] [Google Scholar]