TOC: Health Mar Quart


Health Marketing Quarterly, 31(3)

Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors
Deborah Griffin, Debra Grace & Aron O’Cass [Publisher] [Google Scholar]

Jaypatient-Induced Service Sabotage Behavior: The Issue of Self-Esteem of Hospital Nurses
I-Ling Ling, Roger Marshall, Yingzi Xu & Wan-Ying Lin [Publisher] [Google Scholar]

Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults
Neil M. Alperstein PhD [Publisher] [Google Scholar]

What Is Driving the Growth in Medical Tourism?
Caroline Fisher & Kunal Sood [Publisher] [Google Scholar]

Direct-to-Consumer Advertising of Predictive Genetic Tests: A Health Belief Model Based Examination of Consumer Response
Brent L. Rollins RPh, PhD, Shravanan Ramakrishnan & Matthew Perri [Publisher] [Google Scholar]

Attitudes and Beliefs Regarding Direct-to-Consumer Advertising of Pharmaceutical Drugs: An Exploratory Comparison of Physicians and Pharmaceutical Sales Representatives
Steven A. Schulz, Gregory M. Broekemier & Tim J. Burkink [Publisher] [Google Scholar]