ECHO Challenge 2014-2015


DIRECTV is the subject of the 2014-2015 Marketing EDGE Collegiate ECHO Marketing Challenge

Are you looking for a project for your marketing course or club? Marketing EDGE is pleased to announce that DIRECTV will provide the 2014-2015 Collegiate ECHO Marketing Challenge.

The Challenge: With a $1 million budget, student teams are tasked to create an integrated marketing campaign designed to increase Refer A Friend program participation among DIRECTV customers.

Visit: for an expanded synopsis. Additional details, a complete rules booklet, and registration are now available.