Conjoint Analysis
Introduction
Teaching materials and other news from Sawtooth Software
Dear Marketing Sciences Colleague,
If you are interested in discrete choice modeling, conjoint analysis, segmentation, or general web-based interviewing, we’d like to make you aware of a number of resources and opportunities:
- Call for Papers, Sawtooth Software Conference (a marketing sciences conference primarily focused on conjoint analysis). [Submission] [d]Deadline [was] is August 15. The event takes place March 25-27, 2015 in Orlando, Florida. Presenters receive a free registration. For more details, see: http://www.sawtoothsoftware.com/1431
- Are You Teaching Conjoint Analysis? We are currently in beta on a SaaS-delivered streamlined version of CBC that is perfect for student use. During the beta period, it’s free.
- See the video: https://www.linkedin.com/redirect?url=http%3A%2F%2Fyoutu%2Ebe%2FT32Gi4kLal8&urlhash=Gxfb&_t=tracking_anet.
- Read the white paper: http://www.sawtoothsoftware.com/about-us/news-and-events/news/169-support/technical-papers/cbc-related-papers/1268-saas-delivered-cbc-for-the-classroom-how-and-why-it-differs-from-ssi-web-s-cbc-software.
- Start using the free beta software: http://discover.sawtoothsoftware.com
- Are You Teaching Conjoint Analysis? We’ve created an interactive, fun way to demonstrate how CBC works that uses only counting analysis. It’s a perfect 10-minute demonstration for a class. Take a nine-question CBC survey and immediately see your own results and/or the results of your group. Includes counting analysis and a what-if market simulator. Link: http://www.sawtoothsoftware.com/surveys/baseball/login.html
- Want to Attend a Conjoint Conference in Amsterdam? Come to the SKIM/Sawtooth Software Conference, October 20-23. See program and register: http://www.sawtoothsoftware.com/1403
- Access the Largest Free Tech Papers Library on the Internet for Conjoint Analysis: http://www.sawtoothsoftware.com/support/technical-papers
- Join the LinkedIn Sawtooth Software Users Group: https://www.linkedin.com/groups/Sawtooth-Software-Users-Group-1715557/about
Best regards,
Bryan Orme, President
Sawtooth Software, Inc.