Conjoint Analysis


Teaching materials and other news from Sawtooth Software

Dear Marketing Sciences Colleague,

If you are interested in discrete choice modeling, conjoint analysis, segmentation, or general web-based interviewing, we’d like to make you aware of a number of resources and opportunities:

  1. Call for Papers, Sawtooth Software Conference (a marketing sciences conference primarily focused on conjoint analysis). [Submission] [d]Deadline [was] is August 15. The event takes place March 25-27, 2015 in Orlando, Florida. Presenters receive a free registration. For more details, see:
  2. Are You Teaching Conjoint Analysis? We are currently in beta on a SaaS-delivered streamlined version of CBC that is perfect for student use. During the beta period, it’s free.
  3. Are You Teaching Conjoint Analysis? We’ve created an interactive, fun way to demonstrate how CBC works that uses only counting analysis. It’s a perfect 10-minute demonstration for a class. Take a nine-question CBC survey and immediately see your own results and/or the results of your group. Includes counting analysis and a what-if market simulator. Link:
  4. Want to Attend a Conjoint Conference in Amsterdam? Come to the SKIM/Sawtooth Software Conference, October 20-23. See program and register:
  5. Access the Largest Free Tech Papers Library on the Internet for Conjoint Analysis:
  6. Join the LinkedIn Sawtooth Software Users Group:

Best regards,

Bryan Orme, President
Sawtooth Software, Inc.