TOC: Mar Sci


Marketing Science, 33(4)

Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth
Tat Y. Chan, Jia Li, and Lamar Pierce

The Company That You Keep: When to Buy a Competitor’s Keyword
Preyas S. Desai, Woochoel Shin, and Richard Staelin

Nonmonotonic Status Effects in New Product Adoption
Yansong Hu and Christophe Van den Bulte

Consumer Attitude Metrics for Guiding Marketing Mix Decisions
Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, and Gokhan Yildirim

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
Ralf van der Lans, Bram Van den Bergh, and Evelien Dieleman

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication
Xiaojing Dong, Ramkumar Janakiraman, and Ying Xie

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
Amin Sayedi, Kinshuk Jerath, and Kannan Srinivasan

A Data Set of Brands and Their Characteristics

br>Mitchell Lovett, Renana Peres, and Ron Shachar