TOC: J Applied Mar Theory


Journal of Applied Marketing Theory, 5(1)

Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues PDF
Peter Titlebaum, Ron Dick, Kim Feldman, Robert Davis

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction PDF
Michael Lee Thomas, Lindsay R.L. Larson, Linda G. Mullen

Real Smiles vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors PDF
Anita Whiting

Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses PDF
Crystal Southall, Richard Michael Southall