Consumer Insight
News from Neuroscience

Roma, Centro Congressi Sapienza, 1 ottobre 2014

h 9.00 Guest Registration

h 9.30 Welcome address – Widening Marketing culture
Prof. Alberto Mattiacci, Sapienza, University of Rome

h 10.00 Welcome lecture – How to trace your brain: a State of The Art
Prof. Fabio Babiloni, BrainSigns, Sapienza University of Rome
 
h 10.30. Session 1 Neuroscience and marketing
Chairman: prof. Fabio Babiloni, Sapienza University of Rome

11.00 The Future of Neuromarketing
Dr. Stephen J.Genco, PhD

11.30 La frontiera scientifica delle ricerche di marketing
Prof. Giampiero Lugli, Università di Parma, Past President Società Italiana Marketing
 
12.00 The business perspective
Dr. Stella Romagnoli, Telecom Italia

12.30 Questions from the floor

Lunch break (13-14.00)

h 14.00 Session 2 Consumer Insight
Chairman: prof. Alberto Mattiacci, Sapienza University of Rome

  h 14.15 Do marketing need neuroscience?
Prof. Daniele Dalli, Università di Pisa, Direttore Mercati & Competitività

  h 14.45 The user’s perspective: case studies
Dr. Daniele Tirelli, POPAI Italia
Dr. Antonella Mandarano, TelecomItalia spa
Dr. Laura Vescovo, BancaIntesa San Paolo spa

h 16.15 Questions from the floor
 
h 16.30 Session 3 RoundTable

h 17.30 Conclusions

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