Franchising in services
–Domingo Ribeiro & Gary Paul Akehurst [Publisher] [Google Scholar]

Franchisee-based brand equity and performance
–J. Augusto Felício, Margarida Duarte, Vítor Caldeirinha & Ricardo Rodrigues [Publisher] [Google Scholar]

Brand and performance signals in the choice of franchise opportunities
–Esther Calderon-Monge & Pilar Huerta-Zavala [Publisher] [Google Scholar]

Franchisors’ disclosure duty: market transparency and franchisee protection
–Rosa Lapiedra-Alcamí, Isabel Reig-Fabado & Carlos Rueda-Armengot [Publisher] [Google Scholar]

Analysis of efficiency and profitability of franchise services
–Constantino J. Garcia Martin, Amparo Medal-Bartual & Marta Peris-Ortiz [Publisher] [Google Scholar]

Tourists’ purchase intentions: impact of franchise brand awareness
–Yi Hsin Lin, Feng Jyh Lin & Chris Ryan [Publisher] [Google Scholar]

Franchising: the dilemma between standardisation and flexibility
–Manuela Pardo-del-Val, Clara Martínez-Fuentes, José Ignacio López-Sánchez & Beatriz Minguela-Rata [Publisher] [Google Scholar]

Franchise, innovation and entrepreneurship
–María Teresa Méndez, Miguel-Angel Galindo & Miguel-Angel Sastre [Publisher] [Google Scholar]

Analysis of franchisors’ expansion strategies and competition
–Kun-Huang Huarng & Tiffany Hui-Kuang Yu [Publisher] [Google Scholar]

Brand equity heterogeneity among strategic groups in service franchising
–Yi-Min Chen & Chien-Tai Su [Publisher] [Google Scholar]

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