Pioneering advantage in generic drug competition
–Yu Yu, Sachin Gupta [Publisher] [Google Scholar]

Comparative effectiveness research and the rise of orphan indications
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Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach
–Brent Rollins, Nilesh Bhutada [Publisher] [Google Scholar]

Relationship between direct-to-consumer advertising and consumers’ decision-making
–Abdel-Aziz Ahmad Sharabati, Hamzeh Salim Khraim, Rami Atta Khateeb [Publisher] [Google Scholar]

CyberRx: Emerging social media marketing strategy for pharmaceuticals
–Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, Kristin Spears [Publisher] [Google Scholar]

Quality alone is not enough to be trustworthy: The mediating role of sincerity perception
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