TOC: Intl J Pharma Healthcare Mar


International Journal of Pharmaceutical and Healthcare Marketing, 8(2)

Pioneering advantage in generic drug competition
Yu Yu, Sachin Gupta [Publisher] [Google Scholar]

Comparative effectiveness research and the rise of orphan indications
Sarah Jeffers, Mark Slomiany, Rema Bitar, Sarah Kruse, Mahmud Hassan [Publisher] [Google Scholar]

Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach
Brent Rollins, Nilesh Bhutada [Publisher] [Google Scholar]

Relationship between direct-to-consumer advertising and consumers’ decision-making
Abdel-Aziz Ahmad Sharabati, Hamzeh Salim Khraim, Rami Atta Khateeb [Publisher] [Google Scholar]

CyberRx: Emerging social media marketing strategy for pharmaceuticals
Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, Kristin Spears [Publisher] [Google Scholar]

Quality alone is not enough to be trustworthy: The mediating role of sincerity perception
Jason Perepelkin, David Di Zhang [Publisher] [Google Scholar]