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Moving up, down or sideways?: Exploring consumer experience of identity and status incongruence
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Volunteer stereotypes, stigma, and relational identity projects
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Product-agency benefits: Consumer perspectives and strategic implications
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Intentionality attributions and humiliation: The impact on customer behavior
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Patterns in competitive structure among retail financial services brands
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How companies’ good deeds encourage consumers to adopt pro-social behavior
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Risk as moderator of the trust-loyalty relationship
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Outcomes of decision speed: An empirical study in product elimination decision-making processes
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Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness
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Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication
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Situational variables and sustainability in multi-attribute decision-making
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
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Exploring brand associations: an innovative methodological approach
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How consumers value transactions that entail using windfall money to offset missed price discounts
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Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes
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Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
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