TOC: European J Mar


European Journal of Marketing, 48(5/6)

Commercialised nostalgia: Staging consumer experiences in small businesses
Kathy Hamilton, Beverly A. Wagner [Publisher] [Google Scholar]

Moving up, down or sideways?: Exploring consumer experience of identity and status incongruence
Sofia Ulver, Jacob Ostberg [Publisher] [Google Scholar]

Volunteer stereotypes, stigma, and relational identity projects
Mary Ho, Stephanie O’Donohoe [Publisher] [Google Scholar]

Product-agency benefits: Consumer perspectives and strategic implications
Cele C. Otnes, Julie A. Ruth, Elizabeth Marie Crosby [Publisher] [Google Scholar]

Intentionality attributions and humiliation: The impact on customer behavior
Concepción Varela-Neira, Rodolfo Vázquez-Casielles, Víctor Iglesias [Publisher] [Google Scholar]

Patterns in competitive structure among retail financial services brands
John G. Dawes [Publisher] [Google Scholar]

How companies’ good deeds encourage consumers to adopt pro-social behavior
Simona Romani, Silvia Grappi [Publisher] [Google Scholar]

Risk as moderator of the trust-loyalty relationship
Marcel Paulssen, Raphael Roulet, Sina Wilke [Publisher] [Google Scholar]

Outcomes of decision speed: An empirical study in product elimination decision-making processes
Paraskevas Argouslidis, George Baltas, Alexis Mavrommatis [Publisher] [Google Scholar]

Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness
Wondwesen Tafesse [Publisher] [Google Scholar]

Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication
Oliver B. Büttner, Arnd Florack, Anja S. Göritz [Publisher] [Google Scholar]

Situational variables and sustainability in multi-attribute decision-making
Bonnie J.K. Simpson, Scott K. Radford [Publisher] [Google Scholar]

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
François Anthony Carrillat, Alain d’Astous [Publisher] [Google Scholar]

Exploring brand associations: an innovative methodological approach
Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini [Publisher] [Google Scholar]

How consumers value transactions that entail using windfall money to offset missed price discounts
Subimal Chatterjee, Napatsorn Jiraporn, Timothy B. Heath, Magdoleen Ierlan, Glenn A. Pitman [Publisher] [Google Scholar]

Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes
Kyung Tae Lee, You-Il Lee, Richard Lee [Publisher] [Google Scholar]

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall [Publisher] [Google Scholar]