TOC: Services Mar Quart


Services Marketing Quarterly, 35(3)

Marketing Services Globally: A Fourfold Typology
Ram Kesavan, Oswald Mascarenhas, Michael Bernacchi & Eric Panitz [Publisher] [Google Scholar]

The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries
Jinwoo Ahn, Jungwon Ock, Henry Greene & Taeseok Rho [Publisher] [Google Scholar]

The Effect of Private Brands on Leveraging Service Quality and Satisfaction
Ram Herstein, Shaked Gilboa & Eyal Gamliel [Publisher] [Google Scholar]

Brand Orientation and Service Quality in Online and Offline Environments: Empirical Examination in Higher Education
Riza Casidy [Publisher] [Google Scholar]

Technology-Based Self-Service and Its Impact on Customer Productivity
Taehee Kim, Min Cheol Kim, Geewoon Moon & Kyungro Chang [Publisher] [Google Scholar]

E-Satisfaction: A Moroccan Replication and Extension
Catherine Bachleda & Yassine Selmouni [Publisher] [Google Scholar]