TOC: J Mar Comm


Journal of Marketing Communications, 20(4)

Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits
Martin Grimmer & Meghann Woolley [Publisher] [Google Scholar]

Toward a Bakhtinian typology of ambient advertising
Gulnara Z. Karimova [Publisher] [Google Scholar]

New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Raki’
Ebru Uzunoglu & Burcu Öksüz [Publisher] [Google Scholar]

Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study
Leah Donlan & Philip Crowther [Publisher] [Google Scholar]