TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 42(4)

The utility of item response modeling in marketing research
Tenko Raykov & Roger J. Calantone [Publisher] [Google Scholar]

When do incentives work in channels of distribution?
David I. Gilliland & Stephen K. Kim [Publisher] [Google Scholar]

The financial contribution of customer-oriented marketing capability
Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior & Josep Rialp [Publisher] [Google Scholar]

As they sow, so shall they reap: customers’ influence on customer satisfaction at the customer interface
Ruth M. Stock & Marei Bednarek [Publisher] [Google Scholar]

Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping
Patricia A. Norberg & Daniel R. Horne [Publisher] [Google Scholar]

Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
Sara Leroi-Werelds, Sandra Streukens, Michael K. Brady & Gilbert Swinnen [Publisher] [Google Scholar]

Unjustified prices: environmental drivers of managers’ propensity to overprice
Alexander Rusetski, Jonlee Andrews & Daniel C. Smith [Publisher] [Google Scholar]