TOC: Intl Mar Rev

Introduction

International Marketing Review, 31(4)

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
Gong Sun, Steven D’Alessandro, Lester W. Johnson, Hume Winzar [Publisher] [Google Scholar]

Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness
Mark Yi-Cheon Yim, Paul L. Sauer, Jerome Williams, Se-Jin Lee, Iain Macrury [Publisher] [Google Scholar]

Modeling variation in global consumers’ participation behaviour intentions using an institutional market index
Jan Hendrik Schumann, Ed Nijssen, Patrick Lentz [Publisher] [Google Scholar]

Cross-cultural validation of switching costs: a four-country assessment
Dahlia A. El-Manstrly [Publisher] [Google Scholar]

Internationalisation patterns of border firms: speed and embeddedness perspectives
Eva J.B. Jørgensen [Publisher] [Google Scholar]