TOC: J Direct Data Digital Mar Prac


Journal of Direct, Data and Digital Marketing Practice, 15(4)

David Reed [Publisher]

Ethical marketing research in the digital age – How can academics and practitioners work together?
Lillian Clark [Publisher] [Google Scholar]

The marketing data space race
Robert Shaw [Publisher] [Google Scholar]

Customer experience in the omni-channel world and the challenges and opportunities this presents
Glenn Cook [Publisher] [Google Scholar]

Barilla goes mobile with Ringo
Ambra Pazzagli [Publisher] [Google Scholar]

DMA Customer Acquisition Barometer 2014
Yashraj Jain and Andrew Colwell [Publisher] [Google Scholar]

Imputing unknown competitor marketing activity with a Hidden Markov Chain
Dominique Haughton, Guangying Hua, Danny Jin, John Lin, Qizhi Wei and Changan Zhang [Publisher] [Google Scholar]


The e-Marketing SIG (beta) manifesto – Aligning research with practice in digital marketing
Julia Wolny [Publisher] [Google Scholar]


eWOM in online customer support communities: Key variables in information quality and source credibility
Hannah Dancer, Raffaele Filieri and David Grundy [Publisher] [Google Scholar]

Towards practical relevance – Delivering superior firm performance through digital customer experience strategies
Philipp Klaus [Publisher] [Google Scholar]

Mapping customer journeys in multichannel decision-making
Julia Wolny and Nipawan Charoensuksai [Publisher] [Google Scholar]

Personality types and Facebook advertising: An exploratory study
Lillian Clark and Levent Calli [Publisher] [Google Scholar]

ICO reports on its enforcement action
Sue Gold [Publisher] [Google Scholar]

Germany finally moves on cookie laws
Adrian Schneider [Publisher] [Google Scholar]

Landmark judgement on intellectual property and online links
Jonathan Mayner [Publisher] [Google Scholar]

New search term marketing case
Jonathan Mayner [Publisher] [Google Scholar]

Nuisance calls latest
Thomas Spanyol [Publisher] [Google Scholar]

Midata initiative update
Emma Harrington [Publisher] [Google Scholar]

Book Reviews

Brand vandals: Reputation wreckers and how to build better defences
Richard Webber [Publisher]

Data smart: Using data science to transform information into insight
David Reed [Publisher]

Future Foundation conference – Big data and the future of insight
David Reed [Publisher]

IDM data council discussion – Organizing for data and analytics
David Reed [Publisher]

Customer analytics and insights in retail financial services
David Reed [Publisher]