Revisit: Summer AMA 2014


Soccer and other Sports & Special Events Marketing SIG activities at the AMA Summer Educators' Conference, San Francisco, 1-3 Aug 2014

Want to see Clint Dempsey of the U.S. World Cup Men’s Soccer Team in action when you attend the AMA Summer Educators’ Conference in San Francisco?

The Sports & Special Events Marketing SIG is hosting a FREE social event on Saturday, August 2nd. We have 15 tickets to the Major League Soccer game between the San Jose Earthquakes and the Seattle Sounders


Three U.S. Men’s National Soccer Team members that are currently playing in the World Cup in Brazil will likely be playing (Clint Dempsey, Chris Wondolowski and DeAndre Yedlin). The game will be played at 7:30 pm PST at the brand new Levi Stadium, home of the San Francisco 49ers ( The tickets are free to members of the Sports & Special Events Marketing SIG or anyone interested in joining the Sports & Special Events Marketing SIG. If you are already a member of another SIG, you can easily join a second SIG by calling the AMA at 1-800-262-1150. The cost of joining a second SIG is only $20.

If you are interested in attending the game, please email Dr. Darin White, Sports Marketing & Special Events Marketing SIG Chair at Once the 15 tickets have been claimed he will form a waiting list, so don’t delay!

In addition, you will want to attend a special session, co-sponsored with CB SIG, at 3:45 pm on Saturday, Aug. 2, in Room 02 (Marriott): Building Consumption Communities in International Sports. It is described below.

Building Consumption Communities in International Sports

Session Chair: Ragnar Lund, Program of Cultural Management Studies, Stockholm University

Commercializing Marketing Benefits for MLB from the Japanese Consumption Community with a Former JPL Player Stephen A. Greyser, Harvard Business School, and Isao Okada, Masahiro Newspaper

Social Media and Maintaining International Sports Apparel Consumption Communities Lynn R. Kahle and Christopher Lee, University of Oregon

Building Sports Brand Communities via Social Media Debra A. Laverie and William F. Humphrey, Jr., Texas Tech University

Discussant: Daniel Funk, Temple University

Reminder about the 2015 Winter AMA

We have planned a great social/networking event for the 2015 Winter AMA in Texas in conjunction with the San Antonio Spurs. Additionally, we are soliciting short research abstracts for inclusion in a SIG special session proposal for presentation at the AMA Winter Educators Conference in San Antonio, Feb. 13-15, 2015. Abstracts should be limited to 400 words in length and be on any topic related to research or education in sports marketing, however abstracts related to the conference theme of “Marketing in a Global, Digital and Connected World“ are especially encouraged. The deadline for submission to be considered as part of the special session has been extended to July 15th . The best composition of submitted abstracts will be compiled into the special session proposal and authors will be notified within 30 days of submission of their inclusion or not in the proposal. To submit your abstract or with questions, please contact SIG Chair Darin White (