TOC: J Relationship Mar


Journal of Relationship Marketing, 13(2)

Examining the Impact of Customer Relationship Management on Deconstructed Measures of Firm Performance
Alhassan G. Mumuni & Kelley O’Reilly [Publisher] [Google Scholar]

The Impact of Relational Governance on Relational Exchange Performance: A Case of the Taiwanese Automobile Industry
Ying-Pin Yeh [Publisher] [Google Scholar]

Consumer Trust and Satisfaction in the Formation of Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer
Steven A. Taylor, Leigh Anne Novak Donovan & Chiharu Ishida [Publisher] [Google Scholar]

Moneyball: The Art of Winning the American Dental Association Membership Renewal Game
Julie M. Coe & Al M. Best [Publisher] [Google Scholar]