TOC: J Mar Analytics


Journal of Marketing Analytics, 2(1)

The customer equity implications of using incentives in acquisition channels: A nonprofit application
Scott D Swain, Paul D Berger and Bruce D Weinberg [Publisher] [Google Scholar]

Dynamic segmentation of loyalty program behavior
Arthur W Allaway, Giles D’Souza, David Berkowitz and Kyoungmi (Kate) Kim [Publisher] [Google Scholar]

Brand management and the marketing mix model
Peter M Cain [Publisher] [Google Scholar]

Comparison of continuous and discrete representations of unobserved heterogeneity in logit models
Xiaojing Dong and Frank S Koppelman [Publisher] [Google Scholar]

Target market selection in B2B technology markets
Art Weinstein [Publisher] [Google Scholar]