MARCON 2014: International Marketing Conference

Theme: Re-thinking Marketing!

Organized by

Indian Institute of Management Calcutta, India
IIM Calcutta, Kolkata, India

December 18-20, 2014

Key Note Address: Prof Russell W. Belk, Schulich School of Business, York University.

Conference website: http://marcon.iimcal.ac.in/

Last Date for submission of Extended Abstracts August 18, 2014

We invite researchers (academicians and practitioners) to submit their abstracts related to the broad theme of the conference, addressing their paper to one of the following conference tracks:

1. Advertising, Promotion, and Marketing Communications
2. Sales Management & Business to Business Marketing
3. Consumer Behaviour & Psychology
4. Cross Disciplinary Issues in Marketing
5. Marketing across cultures.
6. Marketing Strategy
7. New Product/Service Development, and Innovation
8. Pricing
9. Product, Service, and Brand Management
10. Relationship Marketing
11. Research Methods used in Marketing (Qualitative & Quantitative)
12. Internet & Social Media Marketing
13. Retailing & Distribution Channel Management
14. Marketing to Poor, and Rural Consumers
15. Social Marketing, Macro Marketing, and Public Policy Issues

Abstract and paper submissions:

https://www.easychair.org/conferences/?conf=marcon2014

Conference Organising Committee

Prof Krishanu Rakshit | Prof Ramendra Singh| Prof Suren Sista | Prof Ritu Mehta

IIM Calcutta

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