MARKETING ANALYTICS IN A DATA-RICH ENVIRONMENT

San Francisco July 31-August 1 (prior to AMA Summer Educators Conference)

Sponsored by the Marketing Science Institute (MSI)

This 1½-day MSI conference about the evolving world of marketing analytics will offer up-to-the-minute perspectives from top academics and marketing leaders. Attendees will see just-emerging applications of analytics and hear about new ways to harness real-time data to better-understand customers and improve decision making. This will be a useful event for anyone currently teaching marketing, insights, and/or marketing analytics who aims to stay relevant in today’s data-rich world.

Speakers include Will Bullock, Facebook Inc.; Martyn J. Crook, Kimberly-Clark Corporation; Jeanne Harris, Accenture Institute for High Performance; Brandon Paris, General Mills, Inc.; Joseph Puthussery, Cisco Systems, Inc.; Xueming Luo, Temple University; Carl F. Mela, Duke University; Sanjog Misra, UCLA; Scott A. Neslin, Dartmouth College; David A. Schweidel, Emory University.

Speakers will address questions including:

• What are the opportunities and pitfalls of decentralized data access?
• What do marketers need to know about emerging uses of unstructured data and predictive modeling?
• How can social media be incorporated into research activities?
• What does senior management expect from marketing analytics?
• What are the dos and don’ts of Big Data?

More information available on the MSI website at

http://www.msi.org/conferences/marketing-analytics-in-a-data-rich-environment/

 

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